Hawaiian Beauty, Reproduction Pinball Backglass, Gottlieb Pinball Machine, 1954

Francois Rabelais' images for us, how the Thelemites of the Abbey lived and the rules they lived by in a a satiric humorous fantasy "Gargantua and Pantagruel" :
Beneath the humor Rabelais' Thelemite is seen, he has been labled, "The First Thelemite":
"....
All their life was spent not in laws, statutes, or rules, but according to their own free will and pleasure. They rose out of their beds when they thought good; they did eat, drink, labour, sleep, when they had a mind to it and were disposed for it. None did awake them, none did offer to constrain them to eat, drink, nor to do any other thing; for so had Gargantua established it. In all their rule and strictest tie of their order there was but this one clause to be observed,
Do What Thou Wilt;
["do what thou wilt shall be the whole of the Law"];
because men that are free, well-born, well-bred, and conversant in honest companies, have naturally an instinct and spur that prompteth them unto virtuous actions, and withdraws them from vice, which is called honour. Those same men, when by base subjection and constraint they are brought under and kept down, turn aside from that noble disposition by which they formerly were inclined to virtue, to shake off and break that bond of servitude wherein they are so tyrannously enslaved; for it is agreeable with the nature of man to long after things forbidden and to desire what is denied us.
..."
Hawaiian Beauty, Reproduction Pinball Backglass, Gottlieb Pinball Machine, 1954
Who owns Gottlieb now?
"...
Gottlieb (formerly D. Gottlieb & Co.) was an arcade game corporation, which was established by David Gottlieb in 1927 and first produced Pinball Machines, but also produced various other games including pitch-and-bats, bowling games, and eventually video arcade games (notably Reactor and Q*bert) as well.
Like other manufacturers, Gottlieb first made mechanical Pinball Machines, then electromechanical starting in 1935, and solid state tables starting in the late 1970s.
Gottlieb was bought by Columbia Pictures in 1977. In 1983, after the Coca Cola Company had acquired Columbia, Gottlieb's pinball assets were transferred to a new Coca Cola subsidiary, Mylstar Electronics. In 1984, Coca Cola sought to divest itself of Mylstar, which also made video games. A management group, led by Gilbert G. Pollock, purchased Mylstar's pinball assets in October 1984 and continued the manufacture of Pinball Machines under a new company, Premier Technology. Premier Technology continued in operation until the summer of 1996, when the declining demand for Pinball Machines forced the company to cease business. Premier did not file for bankruptcy, but sold off all its assets for the benefit of its creditors.
Today, Gottlieb's Pinball Machines (along with those distributed under the Mylstar and Premier names), as well as the "Gottlieb" and "D. Gottlieb & Co." trademarks (USPTO registration nos. 1403592 and 2292766, and other numbers in countries around the world), are owned by Gottlieb Development LLC, a New York limited liability company.
..." Which is owned by The Mondial Group
The Mondial Group is a global enterprise. Family owned since 1952, the Mondial Group is diversified in several industries and offers expertise in business management, distribution, and production.
We have placed coin-operated amusement machines in the leading amusement parks around the world. Our exporting experience is second to none. We own Ensign Ribbon Burners LLC, a leading combustion technology company that manufactures and designs burners and combustion equipment for companies in around the world. Through Gottlieb Development LLC, we have preserved the heritage of the Pinball Machine industry through licensing arrangements with a diverse group of companies in the video game and coin machine field.